Film Distribution

Distribution is the highly competitive business of launching and sustaining films in the market place. Films don't become talking points, or find their place in the world, by accident. The distributor's challenge is to bring each one to market by:

1. Identifying its audience 
2. Considering why they’d go and see it 
3. Estimating the revenue potential across all the formats of its release
4. Persuading exhibitors (cinema operators) to play the film
5. Developing plans and partnerships to build awareness of and interest in the film
6. Aiming to convert as much interest as possible into cinema visits
     
   Questions:
   
   
   
   

   1.All of the Big Six majors own film distribution companies in the UK. This includes, Sony, Paramount, Warner Bros, Disney, Twentieth Century Fox, and Lionsgate.

        

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    Limited: Selective cinemas. 
   

   
   

   

   
   

   
   

   
   

   
   

   
   

   
   

                                                

    Saturation: Distribution all around the UK because they are well known films. Released everywhere, at once. Large Scale. STAR WARS WILL BE SATURATION DISTRIBUTED. 
   

   
   

   

   
   

   
   

   
   

     

   
   

   
   

          

   Key Cities: Major Cities which have more diverse and cultural audiences. 
   

   

   
   

     

   
   

   
   

   
   

   
   

   
   

   Wide: More common to see than not. All parts of the country. 
   

   

   
   

   
   

   
   

   
   

   
   

   Platform release:  a distribution strategy which is based on a release in 2-3 stages, where you start of small in about 10-50 screens, then in the next step increases the number of copies somewhat, and finally move over to the last step and open wide at 500+ screens.
   This distribution strategy is then of course often used to build an audience and word-of-mouth in smaller cities, before moving over to major areas.
   
   Non Theoretical: Not all pictures have a theatrical release, but some of course go straight to video/DVD/VOD and to foreign TV-markets etcetera. However, it’s important to prepare such a release in about the same way as if the movie had a theatrical release – within the technical end economic restraint that comes with a non theatrical release.
   
   
   
   FRANK distribution: FRANK was distributed onto Video on Demand (VOD) only three weeks after it was released theatrically.
   
   

   
   
   

   Veronica Mars distribution:
   
   
   
   
   When Veronica Mars was almost finished, Warner Bros. Pictures came aboard and agreed to give the film a wider theatrical release in the United States.[1] The film was released on March 14, 2014,[38] with a majority of its showings held by AMC Theatres.[39] In Australia there was a handful of "fan screenings" held at select Hoyts cinemas in each state. On this same day, the film also became available to rent and buy through video on demand and online platforms.[40] Veronica Mars was the first film distributed theatrically and for home viewing at the same time in the United States by one of Hollywood's six major studios.[41] The film was released in DVD and Blu-ray formats on May 6, 2014.[42]
   
   The film had its world premiere at the South by Southwest film festival on March 8, 2014,[43] and a panel was held at PaleyFest on March 13, 2014.[44]
   
   The first footage premiered during the San Diego Comic-Con on July 19, 2013.[13] Following the completion of filming, additional footage was shown at the Austin Film Festival.[45] An official trailer was released on January 2, 2014.[46]
   
   The revival of the series has also sparked continuations through different mediums. On July 15, 2013, it was announced that Veronica Mars creator/director Thomas and Alloy Entertainment signed a two-book deal with Vintage Books.[47] Picking up where the film ends, the first book in the deal will be published on March 25, 2014.[48] In addition to the book series, The CW announced plans for a web series centered on Ryan Hansen as a version of himself trying to make a Dick Casablancasspin-off of Veronica Mars.[49]