Synergy

SYNERGY IS:... 

“The combined marketing of products or commodities across different media and other products which are often owned by the same corporation, so that the total effect is greater than the sum of the different parts” – Branston & Stafford (2010)

“Interconnected marketing and distribution of media products across a range of platforms and sectors” – McDougall (2008) 

“Creating a brand… requires an endless parade of brand extensions, continually renewed imagery for marketing, and most of all, fresh new spaces to disseminate the brand’s idea of itself” – Klein (No Logo 2009)

"The interaction of elements that when combined produce a total effect that is greater than the sum of the individual elements" - Dictionary.reference.com

Using these resources please create a post, showing how an independent UK film (A field in England) and a Major Studio US Blockbuster (Such as a Star Wars, or SPECTRE) use SYNERGY to efficiently and effectively market and promote their respective products. 

You should; 

• Have clear examples of synergy
• Be able to explain what synergy is
• Be able to show how your examples use synergy and why,
• Compare how synergy is used differently by Independents and Majors. 

A field in England:

One way in which film4 use synergy is that they decided to do a Ben Wheatley Season in which they broadcasted all of his previous films before the premiere of his new film 'A Film In England'. It is synergy as they are also promoting other films which means they will gain a higher viewing audience. 

Channel 4 also showed the film on film4 when it was released. 

Picturehouse also helped promote A field in England, 

Spectre: 

A way in which a Major Studio US Blockbuster us synergy efficiently and effectively market and promote their respective products is by joining up with other brands.   

 

Range Rover is to appear in the film, as a villain’s car, with the baddies also driving a Jaguar C-X75.

 he will be boozing a lot - quaffing Belvedere Vodka, Bollinger and The Macallan malt whisky. Whether he ends up also drinking a pint of Heineken again as he did in the last film is not yet clear but the lager will feature at some point.

Other brands to appear in Spectre include franchise returnee watchmaker Omega, which even featured by name in a cheesy dialogue exchange in Casino Royale, fashion label Tom Ford, a secondary character will be wearing Burberry, while gadget aficionado Q will be donning a Missoni striped sweater.

Sony has renewed its association with Bond, and 007 can be expected to be using an Xperia mobile to make calls and do smartphone stuff.

 Star Wars: 

A way in which Star Wars used synergy in order to promote and market Star Wars is mainly through companies in which Disney owns. The main premier was aired during American Football and through other companies. 

Film Distribution

Distribution is the highly competitive business of launching and sustaining films in the market place. Films don't become talking points, or find their place in the world, by accident. The distributor's challenge is to bring each one to market by:

1. Identifying its audience 
2. Considering why they’d go and see it 
3. Estimating the revenue potential across all the formats of its release
4. Persuading exhibitors (cinema operators) to play the film
5. Developing plans and partnerships to build awareness of and interest in the film
6. Aiming to convert as much interest as possible into cinema visits
     
   Questions:
   
   
   
   

   1.All of the Big Six majors own film distribution companies in the UK. This includes, Sony, Paramount, Warner Bros, Disney, Twentieth Century Fox, and Lionsgate.

        

             2.  

   
   

   
   

    Limited: Selective cinemas. 
   

   
   

   

   
   

   
   

   
   

   
   

   
   

   
   

                                                

    Saturation: Distribution all around the UK because they are well known films. Released everywhere, at once. Large Scale. STAR WARS WILL BE SATURATION DISTRIBUTED. 
   

   
   

   

   
   

   
   

   
   

     

   
   

   
   

          

   Key Cities: Major Cities which have more diverse and cultural audiences. 
   

   

   
   

     

   
   

   
   

   
   

   
   

   
   

   Wide: More common to see than not. All parts of the country. 
   

   

   
   

   
   

   
   

   
   

   
   

   Platform release:  a distribution strategy which is based on a release in 2-3 stages, where you start of small in about 10-50 screens, then in the next step increases the number of copies somewhat, and finally move over to the last step and open wide at 500+ screens.
   This distribution strategy is then of course often used to build an audience and word-of-mouth in smaller cities, before moving over to major areas.
   
   Non Theoretical: Not all pictures have a theatrical release, but some of course go straight to video/DVD/VOD and to foreign TV-markets etcetera. However, it’s important to prepare such a release in about the same way as if the movie had a theatrical release – within the technical end economic restraint that comes with a non theatrical release.
   
   
   
   FRANK distribution: FRANK was distributed onto Video on Demand (VOD) only three weeks after it was released theatrically.
   
   

   
   
   

   Veronica Mars distribution:
   
   
   
   
   When Veronica Mars was almost finished, Warner Bros. Pictures came aboard and agreed to give the film a wider theatrical release in the United States.[1] The film was released on March 14, 2014,[38] with a majority of its showings held by AMC Theatres.[39] In Australia there was a handful of "fan screenings" held at select Hoyts cinemas in each state. On this same day, the film also became available to rent and buy through video on demand and online platforms.[40] Veronica Mars was the first film distributed theatrically and for home viewing at the same time in the United States by one of Hollywood's six major studios.[41] The film was released in DVD and Blu-ray formats on May 6, 2014.[42]
   
   The film had its world premiere at the South by Southwest film festival on March 8, 2014,[43] and a panel was held at PaleyFest on March 13, 2014.[44]
   
   The first footage premiered during the San Diego Comic-Con on July 19, 2013.[13] Following the completion of filming, additional footage was shown at the Austin Film Festival.[45] An official trailer was released on January 2, 2014.[46]
   
   The revival of the series has also sparked continuations through different mediums. On July 15, 2013, it was announced that Veronica Mars creator/director Thomas and Alloy Entertainment signed a two-book deal with Vintage Books.[47] Picking up where the film ends, the first book in the deal will be published on March 25, 2014.[48] In addition to the book series, The CW announced plans for a web series centered on Ryan Hansen as a version of himself trying to make a Dick Casablancasspin-off of Veronica Mars.[49]
   
   

Merlin

When writing about the representation of class, I need to remember to use the correct terminology and use a range of examples, especially for sound and editing. I need to be clearer about what it says about the upper class and how they are represented.

Social Class

Class divisions still exist through aspects of English life and culture 

Foreigners are bewildered 

Occupation is no longer a guide to where you stand in the pecking order

Judge social class in much more subtle and complex ways

Class is chosen from how you speak

The words you use and how you say them 

Nancy Mitford coined the phrase "U and Non U" referring to upper class and non upper class words. 

How you say specific words- "pardon" - lower/middle person

"Sorry?" Upper class

"What?" Upper class and working class

When you have your main meals 

What type of school you go to

Some upper class disagree that all upper class people are prestige. 

The way you pronounce and choice of words you use determines your class status (eg, mum and dad is a lower class, whereas "mummy and daddy" is more upper class, demonstrated by Prince Charles)

Type of test: m&s test-

Upper class but food in food halls and m&s underwear and occasional plain, basic item

Never buy a party dress or shoes from the store 

Middle class buy m&s food but basic cereals from sainsburys or tesco some would buy m&s clothes 

Lower middles buy m&s food but usually as a special treat and see the house accessories as "very nice but a bit too prices"

Choice of vehicle (the mlre huffy English people are about the suggestion that they drive, the mlre insecure they are about their own position in the social hierarchy.

Type and breed of your pet 

Upper echelons prefer Labradors, King Charles

Lower class like Alsatians poodles chihuahuas

Cats are less popular in  upper class though those who live in grand country houses find them useful for keeping nice and rats at bay

Lower social ranks may keep mice as pets as well as Guinea pigs hamsters and goldfish 

Upper class own "horseys" 

Middles middles and below are likely to dress up their dogs and cats in coloured collars and bows 

Upper middle and upper class dogs are usually just wear plain brown leather collars

Middle middle classes and lower middles are also more zealous than those at the tol and bottom of the scale when it comes to cleaning jk after dogs.