"Evaluate the role of Digital Technologies in the marketing and consumption of products in the media area you have studied"
One film that has used digital technologies in marketing is the upcoming film, Star Wars: The Force Awakens.
One way in which this film uses digital technologies is through the use of Youtube. The Youtube channel contains all of the important videos and trailers. The videos all have links to the official star wars website, as well as the Twitter, Facebook, Instagram and Tumblr. Furthermore, by using Youtube also allows it to be accessed and watched by anyone at any time because of peoples access to convergence devices, such as, smartphones, tablets, game consoles. This helps promote the brand because before the video finishes playing, they have pops up to further videos and social networking sites. The Youtube channel is also like a 'social hub' where fans can
Another way in which Star Wars uses digital technologies is through the use of social networking sites, with the use of unofficial hashtags which fans make to interact and share their experiences and opinions on the new film. Examples of hashtags are, #starwars , #theforceawakens , #darthvader. This is a form of viral marketing as it is promoted by people interacting with each other. They also had a viral trend of #ForceFriday, was
'the day when Star Wars licensed merchandise goes on sale, is shaping up as a force to be reckoned with and could produce $1 billion in sales for U.S. retailers.'
In addition to this, Star Wars have also created a digital app via Apple and Android. The app contains access to all social media sites, access to trailers and back stage videos. The use of the technological convergence of a mobile phone, (iPhone) , allows the app to access the camera which allows them to take selfies with the Star Wars characters. They are then encouraged to share and retweet their pictures, this is an example of viral marketing. The app also contained sound effects, and games too. This engaged the audience to continue watching and to stay updated with the latest information on Star Wars.
'the day when Star Wars licensed merchandise goes on sale, is shaping up as a force to be reckoned with and could produce $1 billion in sales for U.S. retailers.'
In addition to this, Star Wars have also created a digital app via Apple and Android. The app contains access to all social media sites, access to trailers and back stage videos. The use of the technological convergence of a mobile phone, (iPhone) , allows the app to access the camera which allows them to take selfies with the Star Wars characters. They are then encouraged to share and retweet their pictures, this is an example of viral marketing. The app also contained sound effects, and games too. This engaged the audience to continue watching and to stay updated with the latest information on Star Wars.
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