Two teasers, one main release. Built up a hype and make it like an event. The main trailer was then premiered during an american football event.
Rereleased the original films digitally VOD, and streaming on various websites- Youtube.
The online app provides a way to fill the gap between episode 6 and 7. They can also keep updated with the new film and important facts/features they need to know. Able to connect with others around the world who have a interest in star wars. The more you play the more you can unlock and find out.
#ForceFriday was a live streamed event which released all the merchandise on the same day. (Reference to #BlackFriday)
Disney world has made ride and attractions to fit in with the film. Launched a temporary makeover of Tommorowland Festival.
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