Semiotic analysis

Semiotics is the study of signs and signals and there use and meanings of interpretation. 

In the above advert, used to advertise Heinz Tomato Ketchup, the signifiers include a dark red backdrop, a horizontally sliced Heinz Ketchup bottle which is made out of fresh tomatos and a slogan, "No one grows Ketchup like Heinz". This advert is rather simplistic but the message being portrayed however is rather complex. As known, ketchup is loaded with preservatives and sugars, however, the use of the bottle being made out of fresh garden tomatos suggests to the target audience that ketchup is in fact healthy and fresh. The use of the word "grows" suggests that the ketchup is harvested and grown, but it is in fact made in a factory. By saying this, the marketer are successful by giving ketchup a "healthy" connotation. 

The way they have shaped the ripe tomatoes as a similar shape to a actual   Heinz bottle also implies that Heinz ketchup is associated with art and culture. Furthermore the idea of it "growing" suggests that ketchup is not manufactured in a factory but is actually made from a farm.